About Us
We help founders and operators turn ideas into products people actually use. 🚀
After years in PropTech and SaaS, we’ve seen great products fail, not because of the tech, but because adoption breaks.
We work early to surface the real risks: incentives, workflows, trust, regulatory friction, and market assumptions, before teams and spend lock in the wrong choices.
Once the fundamentals are clear, our 25-person delivery team helps bring the product to market and scale adoption, supporting go-to-market, growth, and product activation.
We partner on a project-by-project basis, focused on turning insight into impact and helping products survive, grow, and thrive.
Adoption Risk Management
GTM
Growth & Activation
Market Fit Testing
Jonathan Harris - Co-Founder
After a decade in SaaS and PropTech, including a successful exit, I’ve seen great products fail, not from tech, but from adoption gone wrong.
I love working with founders to uncover the risks early and guide them to launch products that survive, and scale.
Based in Cape Town, I live for golf, padel, the ocean, and the mountains.
Mayank Pokharna - Co-Founder
This is your Team page. It's a great space to introduce your team and talk about what makes it special, such as your culture and work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.